Joystar and Meup – Two starting points in the journey with Vietnamese families

Under "Creation 2026–2030", Massko begins its brand ecosystem with Joystar and Meup. Built for different audiences, both offer practical solutions for each life stage.

Starting with the closest family needs

Families move through changing stages, from children growing up to parents entering later life; needs and expectations change along the way.

For Massko, an ecosystem means brands that answer each audience accurately. This is why Joystar and Meup were chosen first.

Joystar – Alongside the early years

Joystar accompanies children and parents with safe, age-appropriate experiences and more opportunities to connect as children grow.

Every product should meet practical needs and create positive development experiences.

Meup – Alongside the golden years

Meup develops solutions that make daily life easier for older adults and strengthen connections among generations.

It reflects Massko desire to bring practical value to a group receiving growing attention in modern society.

Two brands, one development direction

Both brands put people at the center and tailor experiences to each life stage. Their distinct identities contribute to one House of Brands ecosystem for Vietnamese families.

Laying the foundation for "Creation 2026–2030"

Joystar and Meup are the first pieces. Massko will continue developing brands, products, and solutions along its roadmap to provide sustainable, lasting value to Vietnamese families.