Massko announces the "Creation 2026–2030" strategy, opening a new stage of development
Massko has officially announced its "Creation 2026–2030" development strategy, marking an important milestone in the company journey. With a customer-centric direction, the strategy lays the foundation for building a brand ecosystem, developing specialized solutions, and gradually realizing the vision of accompanying Vietnamese families in the years ahead.
"Creation" – A direction for the new development stage
Under the announced strategy, "Creation" will guide Massko throughout 2026–2030. Beyond growth targets, it reflects a commitment to building brands with sustainable value, placing customer needs at the center, and continuously improving every touchpoint.
By 2030, Massko aims to become a consumer-brand ecosystem trusted by many Vietnamese families. Its mission is to create quality, safe, and humane products and services that help families become happier and more connected.
Building the foundation for a brand ecosystem
The "Creation 2026–2030" strategy follows a clear roadmap, beginning with brand foundations and operating systems before progressively expanding the ecosystem. Alongside products and services, Massko will invest in research, innovation, and customer experience to create lasting value.
A central direction is the House of Brands model, in which every brand has its own positioning and role while contributing to a shared objective. Massko begins with Joystar and Meup, the first steps in building an ecosystem for Vietnamese families.
A foundation for sustainable development
Massko has established Customer First, Ownership, Innovation, Speed, and Together as the cultural values underpinning all company activities. They guide how the team thinks, acts, and collaborates while expressing its customer-centric commitment.
The announcement of "Creation 2026–2030" begins both a new development stage and a long-term journey toward a brand ecosystem. Massko will continue implementing its roadmap and bringing sustainable value to Vietnamese families.
